2023 Practical Applications Course Recording

MODULE 1: “The Four Principles of Persuasion”

Pervasive myths about power, promotion and persuasion keep many entrepreneurs playing small, avoiding the spotlight and never achieving the impact they were born to have. With a fresh perspective on how to influence and persuade like a real human being, you’ll learn to connect deeply, impact people profoundly and grow your business with ease.  

In this module, you’ll: 

• Develop your ability to influence others naturally without having to become someone you’re not.  
• Learn the secret to becoming the go-to influencer in your field 
• Experience the dramatic changes that occur when you’ve mastered this new approach.

MODULE 2: “How to Establish Immediate Influence and Authority”

Making a great first impression is an essential skill in business, yet most entrepreneurs never learn what to do. We cover great first impressions and authentic lasting impressions, so you attract the right clients, bring in referrals and stay top of mind.  

In this module, you’ll: 

• Discover 10 Networking Personalities to Avoid and 7 to Emulate so you can network with ease and have a lot more fun 
• Learn how to become the person people flock to, not the one they hope to avoid 
• Work out exactly what to say to establish yourself as credible, trustworthy and influential in the first minutes of meeting someone  

MODULE 3: “10 Keys to Make $10,000+ From Speaking Even When You Can’t Sell”

Getting lots of applause is great; leaving with audience members clamoring to buy is ideal. There are proven steps to building a presentation that primes your audience to work with you.  

In this module, you’ll: 

• See if you’re making the critical mistake most speakers make that stalls sales and turns audiences off 
• Learn the 10 secrets of top-paid speakers to captivate an audience every time 
• Get Michele’s storyboard for a simple talk that generates $10 – 50k in sales… even when you’re ‘not allowed’ to sell  

Michele’s Story Board

Dr. Michele Gunderson – eWomen Network 2019 Mainstage Speaker

7-Minute Talk Sassy Retreat

MODULE 4: “5 Powerful Words to Make Sales Easy”

Many entrepreneurs struggle with sales, and even those with a strong background in sales know they could do better. Avoid the dilemma of too pushy / too timid and access an honest, enjoyable, pressure-free approach to making offers that sell.  

In this module, you’ll: 

• Learn 5 powerful words that make sales easy and keep you on track in sales conversations 
• Discover what to ask people so they realize immediately that you’re the perfect person to help them 
• Get 7 sure-fire steps to closing high ticket sales with ease  

MODULE 5: “Words to Magnetize Your Ideal Client”

At a certain point, buyer personas, psychographics and ideal client avatars become more frustrating than helpful. Do your dream clients exist in real life? Where do you find them? Stop beating the bushes and shift to this fantastically uplifting and empowering way to attract your right people right to you.

In this module, you’ll: 

• Get great at marketing to your ideal client without feeling like you’re leaving everyone else in the lurch 
• Learn 10 little-known ways to find the people who need you, right under your nose 
• Find out what it means to ‘meet clients where they’re at’ and guide them graciously through the buying process

MODULE 6: “Converting Online: The Key Mistake to Avoid in Your Copy if You want People to Hear You”

Sense something’s off in the copy you write, but don’t know how to fix it? It’s time to gain clarity about how to write copy and content that people devour AND that moves them to take action on the spot.

In this module, you’ll: 

• Learn how to stop over-writing and endlessly editing so you can finally get your website, landing pages and sales pages into the world
• Find out where and how to adjust your sales copy so that it hits the bull’s-eye every time
• Know what to fix when you’ve tried the “best” copywriters and web teams but still aren’t getting the sales you want

MODULE 7: “Taking Your Influence to the Next Level”

Now you’re ready to weave what you know into every area where you need words for your business: team building, self-talk, biographies and about pages, media interviews, email campaigns, joint venture partners, company vision, and more. Armed with powerful words and empowering stories, you can catapult your business to the next level.

In this module, you’ll:

• Discover the deepest connection between words and influence
• Sneak inside 3 hidden areas of mastery that the most influential people apply to create unparalleled success
• Mine your own writing for hidden truths and deeper understanding