(Estimated time to complete: 15 minutes)

Step 1:
Bring to mind ONE person you have helped with your work, one single person. How have they benefited from your work together? How has this work affected their relationships, their health, their financial situation, their attitudes, their travel habits, where they live? Grab a pen and paper and spend about 5 minutes jotting down your thoughts.

 

Step 2:
Door #1:
Now imagine that this SAME person never worked with you. Imagine them now at the end of their life. How do they feel about their life and all that has been? What are their biggest regrets? Spend 5 minutes jotting down your thoughts. Be specific.

 

Step 3:
Door #2:
Bring to mind this SAME person you have helped with your work. Imagine them now at the end of their life. What are they proud of? What has changed for them? How do they feel? What’s been the most important for them in the life that they have truly claimed because of your work together? Spend about 5 minutes jotting down your thoughts.

 

What ‘ahas’ do you have as a result of this exercise? What have you learned about your ideal client?